Adequate preparation work was done before the activity, and the coverage of thisactivity is very wide.  In aspect ofsales promotion, our promotion activity which mainly targeted at theneighboring residents achieved the desired effect. It received warm responsefrom the customers and achieved the goal of attracting customers.

 

As for commodities, we took into account the seasonality while holding the biggestmidyear sales promotion; also we used discounts to attract customers and improvesales. Together with the display of the shops, the display of the site, the premadebroadcast script, and the flyers distributed before the activity, theatmosphere of the midyear celebration activity was fabulous, and it was theimpact on the eyes and ear for customers.

 

This activity was a “shopping feast” for everyone, bigger discounts for all items weregiven, free food and beverage were provided in the evening, and brands tookpart in this activity ranged more widely. There was Lucky Draw in the mall aswell, every customer whose buying amount reached the provided amount canparticipate the Lucky Draw for prizes such as IPHONE 6, branded TV, electricfan, Airland summer quilt and so on. Every customer that come to Ajisen Ramenand Fuke Snack will get a coupon. DA KA SI, Gong Cha gave cash coupon tocustomers that reached the provided amount of consumption. All items were 25%off for Wing Wah Bread. 20 yuan/gram was given to the gold in the jewelry area!Moreover, customers followed New World Department Stores on its officialWechat, or got “Likes” for the midyear celebrating activity will get nicegifts.

 

During the activity, Petinson Women’s Shoes joined New World Department Stores, 10%discount was given to all items; lowest price for Daphne Women’s Shoes reached79 yuan; La chapelle, lagogo, Kuotai , Septwolves etc. all gave theirbiggest discounts to the customers.