Thanksgiving Holiday is the traditional season of sales promotion for all businesses. Inresponse to this tradition and to reflect the attraction of Thanksgiving SalesPromotion, New World Department Store launched the Thanksgiving Day Activity. Itput forward the idea of convenient consumption, economical consumption, and hotconsumption and to promote consumption. The activity lasted from Nov. 26 toNov. 30; and during this period the opening hour was extended to 23:00 pm. Itoffered free candies to customers and displayed gifts in every counter. Thisbrought old and new customers closer to New World DepartmentStore and improved the quality of service of New World DepartmentStore.

This Thanksgivingactivity was dominated by discounts-60% discount for new arrivals, andsupplemented by Lucky Draw, Free Gifts and Trade-in. In order to enhanceactivity atmosphere thus to improve economic benefits, this activity wasunified in aspects of theme, form, content and advertising T-shirts. And all businessesoffered discounts:

1. Mishi Coffee and Tangxiang Hotpot in thedining area had opened days ago. And during the Thanksgiving holiday activity,Mishi Coffee offered 50% discount for all its products, and Tangxiang BuffetHotpot charge only 49yuan/customer. These will cater to the demands ofextensive consumer groups near the Department Store.

2. Ajisen Ramen, Fuke gave 15yuan coupon toevery customer who visited their store. It increased the deals while givingreal discount.

3. Shixingkai Beauty & Diet offeredyear-end feedback to customers, a “package” which worth 2080yuan was offered atthe price of only 38yuan, this package includes: top level facial care and bodycare, and one free expert interrogation. This special offer was good news forfemale customers who love beauty.

 4. Siyu Hair Spa: shampoo and hair test whoseoriginal price was 68yuan was offered at the price of 18 yuan; VIP hair carewhose original price was 614 was down to 38yuan. And customers who visited thestore all won prizes and got discounts.

 5. LOHO Glasses: 299yuan for 3 pairs.

 6. Cowboy Paradise, Video Game Area and KidsZone offered 20% discount to all members.

In addition to thediscounts, Lucky Draw is also the key method to attract customers and improvesales. Prizes of the Lucky Draw is very practical which includes: Grand Prize -iPhone6s, First Prize - Geya Watch, Second Prize - Swiffgear Suitcase, ThirdPrize - Yugome Home Textile Bedding set of four, Forth Prize - Yugome HomeTextile quilt, Fifth Prize – U shaped health-care pillow. Each receipt whichreached amount of RMB299 can get a Lucky Scratch card from the Lucky Draw desk,odds of winning is 90%.

Another highlightof this promotion activity was limit buy. Products with most favorable price werechosen from branded shoes, home textile products, watches area, clothes area,bags and cases area and cosmetics area, and then listed into a single printedpage. Every chosen product was negotiated by operation department, thus, theprice was very favorable and it gave real feedback to customers.

Without the greatsupport of the customers, New World Department Store’s sales won’t achieve thisincreasingly growth. So New World Department Store took chance of thisThanksgiving Activity to feedback its customers and express its thanks. Webelieve that there will be sales promotion on every coming Thanksgiving holiday.