Belle Brand Conception

BELLE(In Chinese mean “Hundred Beauties”) is created in Hongkong of China, originated from French “beautiful women”, promoting the best wearing concept “Going through four seasons, still Belle”; “BELLE” can make you feel cozy and care and experience the fashionable taste at any time . First class products and first class service is “BELLE”’s forever philosophy.         

BeLLE’s Brand Position

BeLLE mainly produces fashionable genuine leather shoes for women and it also produces shoes for men. The main customers are the urban’s whit collar class with moderate income and aging from 20 to 40. The products have various styles mainly focusing on “comfort, simplicity, career and maturity”, but not lacking new trend, fashion and vanguard. BeLLE establishes its contrast brand image with its popular price, middle-grade products and excellent and honest service and it has gained a large number of consumers’ love in few years. According to the monitoring statistics carried out for the retail market of the nation’s key shopping mall, BeLLE has got China’s genuine leather shoes’ sales championship for 10 consecutive years since the year of 2000.

BeLLE Brand Charm

BeLLE is not only a brand for shoes, but also it is a kind of life attitude, a kind of life advocacy and a kind of lifestyle; the modern life should be multi-tiered and all dimensional. People pursue different life styles and life experiences. Only constantly mastering change, adapting to change and displaying feminine perfect temperament and color from both outside and inside in the process of change can you express your own charm from all aspects.

Constant change makes you more beautiful.