Brandinterpretation

 “Dress for yourself” mix and match spirit isthe logic and code of dressing, and the essence of design of this brand aswell. To bring the smart and free dressing style over every corner of the city,she is like a modern lady sitting on the saddle, brandishing a whip, long hairflying in the wind, and rides the wild horse well.  “High-profile dressing style is a sign of lackof confidence; while the casual mix and match style is the expression of uniquepersonality.” This simple sentence spells out the persistent attitude of pursuitof fashion. That low-key dressing style is simple but natural that can hardlybe imitated by others, and it makes people feel comfortable and free.

Senseof movement penetrates the whole design of FGFEEL garments. Its naturalmaterial; its skin-friendly feature and comfort make FGFEEL ladies feel likegetting rid of shackles and breathing freely. Please yourself as well asothers.

FGFEEL turns the spirit of original innovation into an unique philosophy of life, thatis “feel good at very moment of your life”—FEELGOODFEELING.

The life-style that FGFEEL advocates should be free, easy, healthy, natural,bright, confident, romantic and casual. FGFEEL ladies are free, tough, braveand frank, and interpreting their lives in an unique way.

【Brand Interpretation】integrate with westernfashionable elements to present the modern women’s pursuit of a better life

【Product Structure】 30% basic style; 50%fashion style; 20% elaborate style (varies every season)

【Brand Slogan】FGFEEL love·freedom

【Brand Style】the brand concept of smart,fashionable and natural

【Consumer Group】females of 25-35 years old whopursuit of fashion and personality.