Shenzhen Annil Co., Ltd is a clothing company specializes in professional design andoperation of middle and top grade children’s wear. It was formerly known as “AnnilChildren’s Wear Store” which was open in Shenzhen Women’s World in 1996, andthen the brand “Annil” was registered in 1999 and began its route of branddevelopment.

Within its 18years’ development, Annil children’s wear combines elegance and fashion,focuses on both delicacy and comfort, which make it stands out from otherdomestic children’s wear brands. Its high quality and comfortable fabrics arehighly recognized by thousands of mothers, and it has become one of the mostpopular children’s wear brands.

Style:elegant, delicate, and comfortable

Design Concept: to bring back the nature of Son of Earth, keep the innate grace oflife, and represent the soft, pure and gentle nature of products and culturalconnotation through simple and elegant designs. Both fabrics used and thecutting are exquisite, thus delicacy is expressed in every stitch. The missionis to explore the source of comfort and interpret the meaning of “care” throughevery detail. Elegant, delicate and comfortable, Annil is designed only for ahappy childhood.

Consumer positioning: focus on providing medium and high-grade green healthy leisurechildren’s (from 0-12 years old) wear; stick to elegant, delicate andcomfortable design style to bring children back to nature and bring them a “differentkind of comfort”