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AIRLAND

2015-09-23

 AIRLAND represents for the combination of air and land, implies for the meaning ofharmonious nature and lasting forever.

“Born for seeking of excellent quality, just as orchid does”

Since 1966, every president of AIRLAND bears this in mind, 48years’ focus and insistence,made AIRLAND- this orchid like name – remembered by more and more people andfamilies.

AIRLAND Industrial (Shenzhen) Company is a nationally known brand owned by HK AIRLAND Group. The Group was established in 1966while the Company started its operation in 1989. The Company is a professional 

 

bedding company with integrated operation of design, productionand merchandising. Currently, the Company has about 1000 employees, and around300 sales outlets which cover more than 20 provinces and cities across thecountry. The Company was equipped with modern plant area, large-scale efficientdistribution center and automatic commercial office building with gracefulenvironment which adopts internationally advanced intelligence (ERP salessystem) network office technology. The Company has a strong team consists ofexperienced designers from HK and at home which leads the trend of fashion ofthis industry.

Because of its accurate market orientation, steady market exploring steps, uniquebusiness pattern and sound business reputation, the Company is favored by andsignificantly supported and concerned by various merchants.

Stepping into the 21st century, the most important strategy of the Company isto combine marketing with the brand. Although AIRLAND has become the leader ofmattress industry after more than 40 years’ hard work, we never have been complacent.

In order to a further promotion of the visibility of the brand, we worked out amore clear, united and unique brand orientation program for AIRLAND after anin-depth and extensive investigation.

Everyone strive for high quality life, although for different people the definition ofhigh quality life may be varied, the fact is that any man with any kind ofbackground, the prerequisite for him to pursuit for high quality life is thesame: healthy body and mind.