My Birthday, Your Carnival
Recently, sales event for celebrating New WorldInternational Modern Trade Center’s fifth anniversary is in full swing. Theevent will last from March 3, 2012 to April 1, 2012. About a hundred storeswhich products covers clothes, shoes, cap, curtain, home textile, decorationmaterials, etc. have took part in this sales event. Discounts offered arelarge, brands taken part in are wide ranged and the influence of this event iswidespread.
The sales event themed with “My Birthday, Your Carnival” has received positiveresponse from lots of merchants of the market. Merchants signed up for theevent at the early stage was more then 100, including Shoude Flooring, ASACeramic, Marie Hardware Supermarket, etc. . And, merchants have held all kindsof promotion activities with unprecedented discounts offered to customers.Shoude Flooring launched new solid wood product of 2012; CARPOLY paint whichworth 490 yuan originally was sold at 1yuan, and Korean Jiamei WeddingPhotography offered four-day-three-night all-expense-paid trip to HK and Macaufor two…
Due to wide publicity of media such as Wuxi Business,Jiangnan Evening News and Wuxi wst.cn, the event has received great attention andhigh participation from citizens. New World International has extensive typesof operation, combines Wuxi’s biggest curtain and home textile market, thebiggest painting market and the home decoration building material market, andthe clothes trading center includes men’s wear, women’s wear, children’s wear,underwear, shoes and hats, bags and cases and so on, so customers can makeone-stop shopping here. In addition, merchants took part in this activity areof different style of operation, extensive brands and are giving largediscounts. So, most of the customers came with their entire family. Aunt Dingfrom Mei Village had come with all her families by car, “our main purpose is tofind wedding photography for my daughter and son-in-law. We bought a few setsof four because they were on sale. And I’ve bought myself some clothes, becausethey were cheap and will save me time”
Popularityof the market was increased significantly through this promotion event. Althoughobjectively there are still many restrictions for New World International, brandpromotion activities will still attract larger numbers of customers. So, in thefuture, we need to start from the objective circumstances and take full use ofmerchant recourses, devote more efforts to promote and advertise promotionactivities and overcome obstacles such as traffic problem, to attract passengervolume and increase the popularity. We need to push forward the work of investmentpromotion and enhance economic prosperity.