It is June in Wuxi; the city is enjoying beautiful sun shine. Her decoration material marketis warming up gradually with the springing up of all kinds of Group Purchase aswell. The first Group Purchase of Decoration Alliance which will be held inWuxi New World International Hall C will start on June 23^th, 2013.

According to the reporter, this Group Purchase will be held jointly by more than 20 indigenousbig brands of building material companies in fields of Ceramic sanitary ware,furniture, wooden doors, flooring, ceiling lamps, curtains and wallpaper,wardrobe cabinets, hardware appliances, decoration design etc. this activitystarted available for applications from 1^st of June in all outlets,communities and websites. Approximately 500 consumers have applied within 7days. “Currently, Group Purchase of building materials are mostly held by thethird Party, the biggest bright spot of this activity is that it is organizeddirectly by the merchants and there are no Third parties. Price during theactivity must be lower than prices in other Group Purchase over the sameperiod. Some merchants even promise that the prices are the lowest of the year amongproducts of the same category. So the consumers can enjoy their buying ”Mr. SunShoude, the president of Souder Flooring, said to the reporter.

 “As spring and summer are the busy seasons forhome decoration, many stores have raised their price, so I hope I can buycheaper sanitary wares in this Group Purchase” one of the registered consumerssaid. While the consumer performing buying, there are many factors that theywill take into account, it is impossible for merchants to give a thoroughconsideration to all these factors; but Group Purchase can take advantages ofcollective wisdom, and resolve these issues through onsite communications withconsumers with the help of experts’ experience. In this way, problems likeunfair transaction and inefficiency caused by asymmetric information receivedby buyer and seller are eased to some extent.

The location of this activity—New World InternationalDecorative Building Materials City is located at the new area in the east ofWuxi which was heavily invested by the government. Convenient traffic isavailable for New World International Decorative Building Materials City, withMetro line 2, high speed rail and airports close at hand. It also owns thebiggest painting market in Wuxi, in where 95% of the brands in the Wuxi marketswould be found. Besides, it deals in kitchen ware, hardware, lighting,water-proof equipments, flooring, ceramic tiles, sanitary ware etc. It is thebiggest one-stop decorative building material market in east of Wuxi.

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Brands(in no particular order):Souder Flooring, Micawa Sanitary Ware, Dingshang Ceiling, Rongsheng Ceiling,Mofakongjian Lighting, Appollo Sanitary Ware, deson Cabinets, Wanjiale Stoves,KKD Doors, Jinduo Ceramics, Huiwanjia Ceramics, Rongsheng Cabinets, SuMingLighting, Hongjing Decoration, Niannianhong Wood, Haifeiya Doors, Mitsubishi Heavy Industries, GreeAir-conditioners, Suning Appliance, Zhongxing Yipin Decoration, LongzhijieDecoration