In order to meet the market development strategy, promote the popularity of the market and to boost prosperity of Wuxi New World International, New World Group Wuxi branch held the activity named “New World International’s Special Offers”, which is one of the key activities of the second half year of 2015.

Wuxi New World International will work with type of business such as household product, building material, garment and so on to offer hundreds of special offers in every second Sunday of each month.

Under mutual efforts of merchants and administration department of Wuxi New World International, the first “New World International’s Special Offers” activity has come to an perfect end. This activity was filled with disappointment, laughter, harvest and joy, which made this activity more human.

In order to seize the best position and timing for promotion, merchants arrived at the site and get prepared for the exhibition very early in the morning, they put up the booth tents, posted their promotion banners, and displayed their products orderly. The thunderstorm and typhoon attacked the site then, which destroyed the displayed products and affected the sentiment of the activity site and create an atmosphere of “unlucky”for this activity. Despite of the rain, the workers of the administration department went there to pacify the merchants and asked them to hold on. Luckily, under the mutual effort of all of them, the activity moved on smoothly. Good news was heard from merchant at about 3pm; many merchants feedback that with help of this activity amazing turnover is achieved.

Also, this Special offer activity was very popular among Wuxi consumers. “for sure everyone wants to buy nice products at favorable price” Mr. Lu and his family was one of the families whom got to Wuxi New World International upon reading the Special offer info.. They chose ceramic tiles for their new home, and said that: we wish to have more activities like this. At this day, many customers compared the onsite price with the ones at the online stores, and they still chose to buy at Wuxi New World International.

All commercial activities in the market are customers driven, and all marketing activities are customers focused! Basing on customers, attracting customers and promoting popularity of the market with products at favorable price is the very way to create a win-win situation. This is the basis and direction of thinking of New World International’s “Special Offers” activity, and it will be the direction of future marketing. Let’s hope for a brighter future for Wuxi New World International.